Bridal is the highest-value category in jewelry wholesale, and the least forgiving of assortment mistakes. A me-too assortment fails; a deliberately structured price ladder sells.

Step 1 — define a price ladder with three rungs

Rung	Typical retail band	Stone and metal
Entry	Accessible	Moissanite in 925 silver, rhodium plated
Core	Mainstream	Moissanite or lab grown diamond in 10K–14K gold
Premium	High	Lab grown diamond in 14K–18K gold or platinum

Every rung needs at least one solitaire, one halo, one three-stone and one eternity band, plus a matching wedding band. That is a minimum viable bridal collection of about 16 designs — enough to answer most customer questions without spreading stock too thin.

Step 2 — fix your sizing standard

Choose the dominant sizing standard for your market: US for North America, EU for continental Europe, UK for the United Kingdom, JP for Japan. Stock the middle sizes and offer made-to-order for the tails. Carrying five sizes per design is usually enough for a first season.

Step 3 — decide your stone policy

Stock certified stones from 0.50 ct upward; use melee for accents only.
Keep one master sample per grade and grade every order against it.
State tolerances (±1 color, ±1 clarity) in the approval sheet.

Step 4 — packaging and the unboxing moment

Bridal customers photograph the box. A rigid box, a branded pouch, a certificate sleeve and a care card cost little per unit and materially affect perceived value and reviews. Specify them before production, not after.

Step 5 — replenishment rules

Bridal sells in ones and twos, so replenishment frequency matters more than order size. Set a reorder point per SKU — typically two units — and negotiate a standing replenishment agreement so restocks share a production run and a freight cost.

Step 6 — content to support the line

Provide your retail partners with size charts, care instructions, stone education and photography in both studio and on-hand settings. Retailers who can answer "what is moissanite?" confidently sell more of it.

What we provide for bridal accounts

A structured bridal catalogue across all three rungs, sizing to US/EU/UK standards, certified stones, rigid branded packaging, replenishment scheduling and photography support. MOQ 20 pcs per design, 10 pcs for gold lines.

What to put in your purchase specification

Before you place a wholesale order, write the specification down and make the factory confirm it in writing. Every dispute we see between a buyer and a supplier traces back to a vague or missing specification sheet. The following items are the ones that actually cause problems when they are left open:

Item	What to state
Stone grade	Colour and clarity range, plus the tolerance you will accept against the approved master sample (±1 grade is standard)
Metal and purity	Exact karat or silver fineness, alloy type, and whether white gold is nickel-free
Plating	Type (rhodium, 18K gold) and thickness in microns — a thin flash plating wears through in months
Dimensions	Band width, stone measurement, chain length, and the weight tolerance per piece
Setting method	Prong, bezel, channel or pavé — this single choice can double labour cost
Packing	Poly bag, box, pouch, tag, barcode label, and how many pieces per carton
Documents	Which certificates, and whether you need a material declaration or assay report

MOQ, lead time and payment terms

Our standard terms across the catalogue are straightforward, and they are the same terms we quote in writing rather than adjusting per enquiry:

MOQ — 10 pieces per design for stock specifications, 50 pieces for mixed-design lots. Custom development starts from 30 pieces per style in 925 silver and 10 pieces in gold.
Tiered pricing — list price to 49 pieces, about 8% off from 50 pieces, about 14% off from 200 pieces, and negotiated pricing above 500 pieces with reserved production capacity.
Lead time — 7–15 days for stock designs, 10–20 days for custom or certified production runs. Add 3–7 days for express transit to Europe and North America.
Payment — 30% deposit with the balance before shipment, by T/T, PayPal, Western Union or Alibaba Trade Assurance.
Samples — single samples ship at list price and the cost is credited against your first order above 200 pieces.
Quality guarantee — 30-day return window on stock items, and a written remanufacture-or-credit commitment if a parcel falls outside the approved tolerances.

Quality control: what happens before your parcel leaves

Buyers who have been burned before usually want to know exactly what inspection was performed. This is our standard sequence on every wholesale order, whether it is 20 pieces or 2,000:

Incoming stone grading. Every parcel is checked for colour, clarity and measurement against the order sheet before it enters the setting line. Rejected stones are pulled, not downgraded and used anyway.
In-process inspection. Setters check prong security, stone alignment and surface finish at each station rather than at the end of the line.
Final QC under 10× magnification. Polish, plating thickness, clasp and hinge function, and hallmark accuracy are verified piece by piece.
Cleaning, photographing, packing. Pieces are cleaned, photographed against your PO number, and packed in individual poly bags inside export cartons.
Document preparation. Commercial invoice, packing list, certificate copies and — where required — a material declaration stating that the stones are laboratory-grown.

You receive the photographs and the packing list before the parcel ships, so you can flag anything before it leaves rather than after it arrives.

Frequently asked questions

Can I mix metals and stone grades in one order?

Yes. You can combine 925 sterling silver, 10K, 14K and 18K gold in the same production run, and specify different colour and clarity grades per line. Every combination is confirmed on a single approval sheet before production starts, so there is no ambiguity about which line is which.

How consistent is grading across repeat orders?

Repeat orders are graded against the master sample kept on file under your account, which is why buyers who reorder regularly see far less variation than buyers who switch suppliers each season. Tolerances are written into the approval sheet, so a reorder cannot drift without your written agreement.

Do you provide photography for my online store?

Every catalogued design has front, three-quarter and macro imagery in sRGB at print resolution, named to match the SKU so the assets map straight into your product database. For orders above 200 pieces we photograph your private-label version at no additional cost.

What happens if the goods do not match the sample?

Send photographs and the SKU list within 14 days of delivery. If the deviation exceeds the tolerances on your approval sheet, we remake the affected pieces or issue a credit — this is covered by our written quality guarantee and applies to every order, not only the first one.

Related wholesale collections

Rings — 273 ready designs, MOQ from 10 pcs.

Authoritative References

For buyers who need to verify the technical and regulatory basis of this guide, the following independent institutions publish authoritative reference data:

ISO 9001 Quality Management - the international standard for consistent production quality.
Wikipedia: Jewellery - manufacturing processes, materials and global trade background.