Bridal is the highest-value category in most jewellery businesses and the least forgiving of stock errors. Sizes are market-specific, styles are emotionally chosen, and a single mis-specified metal weight can turn a profitable line into a return.

Start with the sizing curve, not the design

Wedding ring stock fails most often because the size distribution does not match the market. Ask your factory for a sizing curve recommendation based on comparable markets, then commit a fixed proportion of your first order to that curve. A practical starting distribution for a Western market:

Size band	Share of stock	Notes
Small (US 4–5.5)	15%	Higher in Asian markets
Medium (US 6–7.5)	45%	The core of most markets
Large (US 8–9.5)	30%	Men's bands concentrate here
Extra large (US 10+)	10%	Made to order is fine

Metal choice by price band

Opening price: 925 sterling silver with rhodium plating and a moissanite centre. Strong visual value, low stock risk.
Mid band: 10K or 14K gold. 14K usually outperforms 10K in Western markets on perceived quality; 10K works in markets that prize durability.
Premium band: 18K gold or platinum with a certified lab grown diamond centre stone.

Finishing standards that reduce complaints

Bridal rings are worn continuously, so comfort and durability decide whether you keep the customer. Specify:

comfort-fit interior on all bands over 3 mm;
minimum band thickness appropriate to the metal — thin bands in soft metals deform;
prong tips finished and polished, not left sharp or porous;
plating thickness at the high end of the range for plated metals;
laser engraving available as a service so you can offer personalisation.

Merchandising a bridal programme

Match sets sell better than individual rings. Order a coordinated structure: a solitaire engagement ring, its matching band, a three-stone alternative, and a men's band in the same finish family. When a customer buys into one design language, the matching band follows with almost no additional selling effort.

Order quantities that stay sensible

A first bridal order at 10–20 pieces per design gives you enough to display and sell without locking capital in one silhouette. Reserve made-to-order production for unusual sizes and for centre stones above 1.5 ct, where holding stock is expensive and turnover is slow.

Next step

If you want a factory quotation rather than a retail estimate, send us your stone list, target quantities and market. Our trade desk replies within 12 working hours with tiered pricing, lead times and shipping options, and you can browse the wholesale collection or OEM/ODM service in the meantime.

What to put in your purchase specification

Before you place a wholesale order, write the specification down and make the factory confirm it in writing. Every dispute we see between a buyer and a supplier traces back to a vague or missing specification sheet. The following items are the ones that actually cause problems when they are left open:

Item	What to state
Stone grade	Colour and clarity range, plus the tolerance you will accept against the approved master sample (±1 grade is standard)
Metal and purity	Exact karat or silver fineness, alloy type, and whether white gold is nickel-free
Plating	Type (rhodium, 18K gold) and thickness in microns — a thin flash plating wears through in months
Dimensions	Band width, stone measurement, chain length, and the weight tolerance per piece
Setting method	Prong, bezel, channel or pavé — this single choice can double labour cost
Packing	Poly bag, box, pouch, tag, barcode label, and how many pieces per carton
Documents	Which certificates, and whether you need a material declaration or assay report

MOQ, lead time and payment terms

Our standard terms across the catalogue are straightforward, and they are the same terms we quote in writing rather than adjusting per enquiry:

MOQ — 10 pieces per design for stock specifications, 50 pieces for mixed-design lots. Custom development starts from 30 pieces per style in 925 silver and 10 pieces in gold.
Tiered pricing — list price to 49 pieces, about 8% off from 50 pieces, about 14% off from 200 pieces, and negotiated pricing above 500 pieces with reserved production capacity.
Lead time — 7–15 days for stock designs, 10–20 days for custom or certified production runs. Add 3–7 days for express transit to Europe and North America.
Payment — 30% deposit with the balance before shipment, by T/T, PayPal, Western Union or Alibaba Trade Assurance.
Samples — single samples ship at list price and the cost is credited against your first order above 200 pieces.
Quality guarantee — 30-day return window on stock items, and a written remanufacture-or-credit commitment if a parcel falls outside the approved tolerances.

Quality control: what happens before your parcel leaves

Buyers who have been burned before usually want to know exactly what inspection was performed. This is our standard sequence on every wholesale order, whether it is 20 pieces or 2,000:

Incoming stone grading. Every parcel is checked for colour, clarity and measurement against the order sheet before it enters the setting line. Rejected stones are pulled, not downgraded and used anyway.
In-process inspection. Setters check prong security, stone alignment and surface finish at each station rather than at the end of the line.
Final QC under 10× magnification. Polish, plating thickness, clasp and hinge function, and hallmark accuracy are verified piece by piece.
Cleaning, photographing, packing. Pieces are cleaned, photographed against your PO number, and packed in individual poly bags inside export cartons.
Document preparation. Commercial invoice, packing list, certificate copies and — where required — a material declaration stating that the stones are laboratory-grown.

You receive the photographs and the packing list before the parcel ships, so you can flag anything before it leaves rather than after it arrives.

Frequently asked questions

Can I mix metals and stone grades in one order?

Yes. You can combine 925 sterling silver, 10K, 14K and 18K gold in the same production run, and specify different colour and clarity grades per line. Every combination is confirmed on a single approval sheet before production starts, so there is no ambiguity about which line is which.

How consistent is grading across repeat orders?

Repeat orders are graded against the master sample kept on file under your account, which is why buyers who reorder regularly see far less variation than buyers who switch suppliers each season. Tolerances are written into the approval sheet, so a reorder cannot drift without your written agreement.

Do you provide photography for my online store?

Every catalogued design has front, three-quarter and macro imagery in sRGB at print resolution, named to match the SKU so the assets map straight into your product database. For orders above 200 pieces we photograph your private-label version at no additional cost.

What happens if the goods do not match the sample?

Send photographs and the SKU list within 14 days of delivery. If the deviation exceeds the tolerances on your approval sheet, we remake the affected pieces or issue a credit — this is covered by our written quality guarantee and applies to every order, not only the first one.

Related wholesale collections

Rings — 273 ready designs, MOQ from 10 pcs.

Authoritative References

For buyers who need to verify the technical and regulatory basis of this guide, the following independent institutions publish authoritative reference data:

GIA Gem Encyclopedia - independent grading and identification reference for natural and lab-grown gems.
Wikipedia: Moissanite - peer-reviewed background on moissanite chemistry, optics and history.